I received an advertisement from a online magazine I subscribe to today. The advertisement is for "FREE" Looping Motion Background DVDs for use in churches for various projects. As I read through the ad, it quickly became evident that these DVDs are not free but in fact, cost $8.41 each which is the costs for this company of shipping and handling.
Now, I ship anywhere from 50-100 items every month so I do know a little bit about shipping costs. Unless they DVDs are mailed in a gold envelopes, the profit this company is making is from the S&H under the guise of the DVDs being "free". What is even more interesting is that the cost per item for S&H doesn't change depending on the number of DVDs one orders. If you order 10 of the DVDs, the cost is still "free" with S&H at $84.10.
To me, this is just deceptive advertising. I charge S&H with my Ebay items but only about 50-75 cents above the actual postage. While the website clearly states the S&H charge for the DVDs, calling them "free" just seems dishonest to me and have written the online magazine editor to complain.
Have you ever ordered something and were shocked by the high S&H? Is this practice dishonest or just smart marketing?
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1 comments:
I agree totally. this type of advertising should be banned. either it's free or it's not.
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